Updated: May 14, 2019
People love communication that they can touch, feel and hold. We like the way it appeals to our senses and the more senses the better. We can feel the texture of the paper, smell the ink, and hear the pages turning. We don’t experience any of this with our electronic devices.
Print is More Trustworthy People perceive something that they've read in print as more trustworthy than what they read online. A book, magazine or flyer is more credible because it took more of an investment and stands out from endless digital content.
Print is More Versatile
With printed products you can produce everything from business cards and brochures to coffee table books. You can promote your business through custom envelopes, boxes or packaging labels, all of which communicate your business to your clients. You can have your message displayed in sizes ranging from large billboards to banners, or posters to postcards. Print marketing is incredibly versatile and meaningful.
Print is More Captivating.
People are more engaged in reading something printed because they can hold and feel it. Reading online is a far less personal experience. We tend to be much more intrigued when we are reading something printed compared to just scanning through an article that we find online.
Print Stands the Test of Time
Print materials typically stay in front of an audience much longer than a webpage. People tend to keep books, magazines and brochures out in the open where the can be seen for longer periods of time, so they can be read whenever it's convenient.
Print is Personal
The possibilities are endless when it comes to personalizing your print materials. By customizing names, pictures and information, the end user if far more engaged and likely to interact. There is something far more personal about interacting with print materials when comparted to a glass screen.